自動售酒機作為無人值守的自助售酒模式的機器,自出道以來就受到一些酒業(yè)運營人的關(guān)注。也許在酒吧、酒店這些場合,人們對自動售酒機已司空見慣。實際上我們把想投放的地方可以分為鄉(xiāng)村和城市兩種場景:
Automatic liquor vending machine, as an unattended self-service liquor vending machine, has attracted the attention of some liquor operators since its debut. Perhaps in such occasions as bars and hotels, people have become accustomed to automatic wine vending machines. In fact, the places we want to launch can be divided into rural and urban scenarios:
鄉(xiāng)村:
rural:
在鄉(xiāng)村有生活過的人知道,有時候村內(nèi)有出現(xiàn)紅白喜事,就會看到有許多人聚集在一處辦宴會,然后現(xiàn)場有幾位大廚可能會露天作業(yè),一桌桌的人圍坐一起,吃喝聊天。而了解自動售酒機的人,可以找辦理宴會的負責(zé)人/大廚進行談話、合作。如果對方同意,自動售酒機就可以在每次辦宴會的時候出現(xiàn)在人們的餐桌附近,然后可以把自動售酒機所售賣的酒類調(diào)整為符合該場景的酒水需求。
People who have lived in the countryside know that sometimes there are weddings and funerals in the village. They will see many people gathered at a banquet. Then several chefs may work in the open air. People at one table sit around, eat, drink and chat. Those who know about the automatic wine vending machine can talk and cooperate with the person in charge of the banquet / chef. If the other party agrees, the automatic wine vending machine can appear near people's dining tables every time a banquet is held, and then the wine sold by the automatic wine vending machine can be adjusted to meet the wine demand of the scene.
城市:
city:
在城市,有錢人、生意人、企業(yè)高管人員會定期舉辦年會、沙龍,屆時會看到許許多多的人來回往返,這邊吃吃,那邊喝喝。所以容易導(dǎo)致食物酒水會供不應(yīng)求,而如果自動售酒機在這種場景中售賣白酒、紅酒、香檳、洋酒等,不僅了這一窘境,還給這里的人們提供方便和更多選擇的余地。
In cities, rich people, businessmen and enterprise executives will regularly hold annual meetings and salons. At that time, many people will go back and forth, eating here and drinking there. Therefore, it is easy to cause the supply of food and drinks to fall short of the demand. If the automatic wine vending machine sells Baijiu, red wine, champagne, foreign wine, etc. in this scenario, it will not only solve this dilemma, but also provide convenience and more choices for people here.
此外自動售酒機的出現(xiàn)會不會對傳統(tǒng)的酒商造成一定沖擊呢?答案是有,但是不大,因為自動售酒機更多的是彌補有些地方?jīng)]有售酒店的情況,以及豐富售酒的種類。而且在新零售迅速發(fā)展的背景下,很多平臺都在拓展自己線下的自助機器。因此售酒機的出現(xiàn)對傳統(tǒng)商店和經(jīng)營銷售方式都造成一定的影響。
In addition, will the emergence of automatic wine vending machines have a certain impact on traditional wine makers? The answer is yes, but not much, because the automatic wine vending machine is more to make up for the lack of hotels in some places and to enrich the types of wine sold. Moreover, with the rapid development of new retail, many platforms are expanding their offline self-service machines. Therefore, the emergence of liquor vending machines has a certain impact on the traditional stores and the way of operation and sales.
從實際操作上講,
自動售酒機依然存有許多缺點。如,技術(shù)性上怎樣避開18歲以下青少年兒童根據(jù)自動售酒機選購酒類的法律問題;如,方式如何選擇?就算是在喝酒情景的餐館終端設(shè)備,要想提升銷售量也是一個難點。此外,自動售酒機還存有立即備貨、事后維護保養(yǎng)這些眾多難題。所以還是需要多多去了解該產(chǎn)品的相關(guān)內(nèi)容才行。
From the practical point of view, the automatic liquor vending machine still has many shortcomings. For example, technically, how to avoid the legal problems of young people and children under the age of 18 purchasing alcohol according to the automatic wine vending machine; For example, how to select the mode? Even for the restaurant terminal equipment in the drinking scene, it is difficult to improve the sales volume. In addition, the automatic wine vending machine also has many problems such as immediate stock and post maintenance. Therefore, we still need to know more about the relevant content of the product.
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