在酒水消費(fèi)方面,行業(yè)存在九宗“較”:即較多浪費(fèi)(過度包裝)、較多假冒(偽劣橫行)、較多渠道(結(jié)構(gòu)臃腫)、較多定價(jià)(混亂)、較多竄貨(終端混亂)、較多風(fēng)險(xiǎn)(賒銷嚴(yán)重)、較多流失(單一盈利)、較多廣告(成本攀升)、較多投入(高額成本)。消費(fèi)者每年要為此支付高額的費(fèi)用。而通過曲阜仁泰自動(dòng)售酒機(jī)扁平渠道將會(huì)使酒水縮減到二分之一。使消費(fèi)者省一半的錢喝到廠家直供好酒。如果在范圍內(nèi),這個(gè)數(shù)據(jù)可以節(jié)省1000億元,用節(jié)約下來的這批開支,增加于教育支出、休閑旅游等,將會(huì)提高人民生活品質(zhì)。
In drinking water consumption, there are nine "comparisons": more waste (excessive packaging), more counterfeits (rampant fake and inferior), more channels (bloated structure), more pricing (price chaos), more channeling (terminal chaos), more risk (serious credit sales), more loss (single profit), more advertising (cost climbing), more investment (high yield). Ben). Consumers pay a high annual fee for this. And through the flat channel of Qufu Rentai vending machine, the price of liquor will be reduced to half. Make consumers save half of their money to drink good wine directly from the manufacturer. If this figure can save 100 billion yuan nationwide, the quality of people's lives will be improved by increasing the expenditure on education and leisure tourism.
曲阜仁泰自動(dòng)售酒機(jī)形制似一件雙門冰箱,內(nèi)置六個(gè)單位的不銹鋼酒桶,每桶容量約20斤,內(nèi)含芯片,連通電子總控機(jī)關(guān)。取酒處由觸屏刷卡,單次出酒量較少可達(dá)150毫升。另外,機(jī)體顯示的一個(gè)42寸的液晶屏,成為一種新的傳播載體。
Qufu Rentai liquor vending machine is shaped like a double-door refrigerator. It has six units of stainless steel barrels, each barrel has a capacity of about 20 kg. It contains chips and connects with the electronic control organ. A touch screen is used to swipe the card at the liquor-taking place, and the amount of liquor produced in a single time is less than 150 ml. In addition, a 42-inch LCD screen displayed by the body has become a new carrier of communication.
黃黎明介紹,曲阜仁泰自動(dòng)售酒機(jī)以酒廠封裝直接進(jìn)入售賣機(jī)的方式省卻了包裝成本,了中間環(huán)節(jié)可能造成的假冒偽劣問題,酒桶配送過程處于全封閉狀態(tài),且建立全程物流信息系統(tǒng),實(shí)現(xiàn)產(chǎn)品從“酒廠到餐桌”全程信息追溯,杜絕假酒混入消費(fèi)群體的可能性,為消費(fèi)者提供真正的放心酒。
Huang Daming introduced that Qufu Rentai Auto Distribution Machine saved the packaging cost by packaging directly into the vending machine in the winery, solved the problem of counterfeiting and inferior quality which might be caused by the intermediate link, the process of barrel distribution was in a completely closed state, and established the whole process logistics information system to realize the traceability of products from "winery to dining table" and perfectly eliminate the possibility of adulteration of counterfeit wines into the consumer group. Ability, to provide consumers with real reassurance wine.
自動(dòng)售酒機(jī)
Vending machine
以體娛樂營銷、體驗(yàn)營銷、事件營銷為主線,面對(duì)終端消費(fèi)者滲透,在短期內(nèi)引起消費(fèi)者的關(guān)注和購買,形成廠家、餐飲、消費(fèi)者三者聯(lián)動(dòng)態(tài)勢,徹底進(jìn)行一次行業(yè)革命和渠道顛覆,這種模式一經(jīng)問世,隨即引起業(yè)內(nèi)外高度關(guān)注,目前曲阜仁泰自動(dòng)售酒機(jī)智能售酒平臺(tái)運(yùn)營招商正在同步進(jìn)行。
With sports entertainment marketing, experience marketing and event marketing as the main line, facing the full penetration of terminal consumers, it arouses the attention and purchase of consumers in a short period of time, forms the dynamic trend of manufacturers, catering and consumers, and thoroughly carries out an industry revolution and channel subversion. Once this model comes out, it arouses great attention both inside and outside the industry. At present, Qufu Rentai Automated Liquor Sales is witty. The operation and investment of the liquor-selling platform are proceeding simultaneously.
同時(shí)啟動(dòng)的還有曲阜仁泰自動(dòng)售酒機(jī)歌詞、民間歌手大賽,這項(xiàng)賽事將通過年輕人喜聞樂見的微博、微信、歌吧等形式廣泛傳播,吸引更多的年輕消費(fèi)者,倡導(dǎo)健康、時(shí)尚、簡約的消費(fèi)理念。
At the same time, Qufu Rentai Auto Vending Machine National Lyrics and Folk Singers Competition will be launched, which will be widely disseminated through the form of micro-blog, micro-message, song bar and other forms popular with young people, attracting more young consumers, advocating healthy, fashionable and simple consumption concept.
Vending machine
附: 曲阜仁泰自動(dòng)售酒機(jī)智能自助售酒平臺(tái)細(xì)節(jié)展示1、售酒機(jī)主要針對(duì)餐飲終端;Attachment: Qufu Rentai Auto-vending Machine Intelligent Auto-vending Platform Details Display 1. Wine vending machine mainly for catering terminals;2、可以放六種酒;2. Six kinds of wine can be put in.
3、機(jī)器里面每種酒是一個(gè)20斤的罐子,里面通過六根管子出酒(較終好像是通過一根管子出);4、操作界面全觸屏;自動(dòng)售酒機(jī)3. Each kind of liquor in the machine is a 20-kilogram pot, in which liquor is produced through six pipes (more likely through one pipe at last); 4. Full touch screen of operation interface; Auto-vending machine5、購酒時(shí)一次可選1、2、5、10兩;5. Choose 1, 2, 5 and 10 at a time when buying wine.
6、酒可以查到批次、生產(chǎn)廠家等詳細(xì)信息;
6. Detailed information about batches and manufacturers can be found.
7、消費(fèi)者可有不同的會(huì)員等級(jí),有不同的優(yōu)惠;8、目前支付只支持“咱的卡”支付,以后將支持身份證、銀行卡、微信等支付);7. Consumers can have different membership levels and different preferences. 8. Current payment only supports "our card" payment, and will support payment of ID card, bank card, Wechat and so on in the future.