許多人會懷疑這種新的賣酒方式在開始時是否會帶來很大的壓力利潤。事實上,它不是。我們一開始需要做的是吸引更多的乘客,在這個過程中,我們需要更好地提高用戶價值和用戶體驗,這將為無人售酒機未來的使用帶來更多的優(yōu)勢。但是與傳統(tǒng)方式相比,這種方式在物流和車間勞動方面的成本幾乎可以忽略不計。雖然社區(qū)便利店也是24小時營業(yè),而且它的便利性也反映了客戶服務(wù)的速度,但它在競爭、勞動力和店鋪方面的支出成本也非常高。甚有很多電子商務(wù)公司可以在一個小時內(nèi)交貨,但這里的運輸成本也很高,在這方面使用這種無人無人售酒機的成本為零。
Many will doubt whether this new way of selling wine will bring a lot of pressure profit in the beginning. In fact, it's not. What we need to do at the beginning is to attract more passengers. In this process, we need to better improve the user value and user experience, which will bring more advantages for the future use of the unmanned alcohol machine. However, compared with the traditional way, the cost of logistics and workshop labor is almost negligible. Although community convenience stores are also open 24 hours a day, and their convenience also reflects the speed of customer service, they also have very high expenditure costs in terms of competition, labor and stores. There are even many e-commerce companies that can deliver within an hour, but the transportation costs here are also very high. In this regard, the cost of using this kind of unmanned wine vending machine is zero.
因此,由于其他零售方式的成本在各個方面都很高,消費者購買時自然會更高,而使用這種方式的成本會更低,并且他們的商店可以合作,所以消費者購買時通常會更低。無人值守?zé)o人售酒機可以戰(zhàn)勝傳統(tǒng)的零售方式,因為它的客流來源不同,而且比傳統(tǒng)的零售方式更方便。
Therefore, as the cost of other retail modes is high in all aspects, the price of consumers will naturally be higher when they purchase, and the cost of using this method will be lower, and their stores can cooperate, so the price of consumers will usually be lower. Unattended vending machine can overcome the traditional retail mode because of its different sources of passenger flow and more convenient than the traditional retail mode.
要知道白酒從來都是屬于我國的傳統(tǒng)飲品,不管是在宴請賓朋還是自飲獨酌都是可以起到很好的點綴作用。而隨著消費者現(xiàn)在消費水平的提升以及對于健康飲酒更加的關(guān)注,已經(jīng)是開始有越來越多的消費者追求品質(zhì)更好的白酒。很多的消費者都表示使用無人售酒機來買酒不僅方便,而且種類多樣并且酒水的質(zhì)量也是有所保證的。
We should know that liquor has always been a traditional drink in China, whether it is in banquets or drinking alone, it can play a very good decorative role. With the improvement of consumers' consumption level and more attention to healthy drinking, more and more consumers are pursuing better liquor quality. Many consumers have said that it is not only convenient to buy wine with unmanned wine vending machine, but also a variety of types, and the quality of liquor is guaranteed.
在傳統(tǒng)買酒的時候傳統(tǒng)的經(jīng)銷商在銷售的時候也是陷入了新的困局,即產(chǎn)業(yè)鏈的兩頭被擠壓從而導(dǎo)致渠道中間的環(huán)節(jié)利潤變少生存更加困難。然后上游的酒廠也是會往下擠壓使得經(jīng)銷商的利潤縮減,但與此同時下游也是在向上擠壓的從而讓經(jīng)銷商的生存空間更有所壓縮。那么如果想要這一問題是需要對產(chǎn)業(yè)進行升級,然后通過更加創(chuàng)新的商業(yè)模式來給消費者提供更好的酒類產(chǎn)品和服務(wù),或者是結(jié)合著線上和線下來制定更加符合消費者需求的方式。
In the traditional time of buying wine, the traditional distributors also fall into a new dilemma when selling, that is, the two ends of the industrial chain are squeezed, which leads to less profits in the middle of the channel, making it more difficult to survive. Then the upstream winery will also squeeze down, reducing the profit of dealers, but at the same time, the downstream is also squeezing upward, so as to make the living space of dealers more compressed. So if you want to solve this problem, you need to upgrade the industry, and then through more innovative business model to provide consumers with better wine products and services, or combine online and offline to develop a more in line with consumer demand.
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