自動(dòng)售酒機(jī)的出現(xiàn)改變了我們傳統(tǒng)的酒銷售模式,加速了酒銷售O2O時(shí)代的到來。自動(dòng)售酒機(jī)通過搭建智能酒類消費(fèi)服務(wù)平臺(tái),建立線上線下一體服務(wù)。“通過智能零售終端,一兩天就可以買到酒,也可以通過手機(jī)APP下單按需購買好酒,不再需要購買整瓶酒。”一個(gè)消費(fèi)者說。
The emergence of automatic wine vending machine has changed our traditional liquor sales mode and accelerated the arrival of o2o era of wine sales. Through the establishment of intelligent liquor consumption service platform, the automatic wine vending machine establishes online and offline integrated services. "Through the smart retail terminal, you can buy wine in one or two days, or you can order and buy good wine on demand through mobile app, instead of buying the whole bottle of wine." One consumer said.
自動(dòng)售酒機(jī)改變了葡萄酒銷售模式,未來的發(fā)展方向可以從以下幾點(diǎn)開始:
The vending machine has changed the wine sales mode. The future development direction can start from the following points:
1.按需消費(fèi)
1. Consumption on demand
自動(dòng)售酒機(jī)的存在,了自帶酒水的麻煩。消費(fèi)者只有在餐廳有需求的情況下才能服用,一次服用所需要的,不用開整瓶,不用擔(dān)心零散飲料的處理。
The existence of automatic wine vending machine solves the problem of bringing wine with you. Consumers can only take it when the restaurant has a demand, and they don't need to open the whole bottle and worry about the handling of scattered drinks.
2.方便快捷
2. Convenient and fast
網(wǎng)上購物和移動(dòng)應(yīng)用程序允許大家隨時(shí)隨地購買葡萄酒,并在附近的自動(dòng)售酒機(jī)(5內(nèi))取酒。
Online shopping and mobile applications allow you to buy wine anytime, anywhere, and pick up wine from a nearby vending machine (within 5 km).
3.性價(jià)比高
3. High cost performance
由于其優(yōu)越的配送模式,以及在物流成本、管理運(yùn)營(yíng)成本、其他市場(chǎng)成本和費(fèi)用上的大幅節(jié)省,白酒自動(dòng)售貨機(jī)以白酒出廠的價(jià)錢作為售價(jià),遠(yuǎn)低于市場(chǎng)上同質(zhì)產(chǎn)品的價(jià)錢,性價(jià)比高。
Due to its superior distribution mode, as well as the substantial savings in logistics costs, management and operation costs, and other market costs and expenses, the liquor vending machine takes the price of liquor factory as the price, which is far lower than the price of homogeneous products in the market, and has high cost performance.
4.源頭保護(hù)杜絕假酒
4. Source protection and elimination of fake wine
利用新的RFID識(shí)別技術(shù),可以在售酒機(jī)中確定真?zhèn)?,確保用戶拿走的每一滴酒都經(jīng)過嚴(yán)格驗(yàn)證,100%可靠。并且可以即時(shí)查看產(chǎn)品來源、生產(chǎn)和物流信息,甚生產(chǎn)原料和生產(chǎn)線負(fù)責(zé)人,實(shí)現(xiàn)可追溯性和可問責(zé)性的可能性,保證酒的真實(shí)性和可靠性。
With the new RFID identification technology, the authenticity can be determined in the wine vending machine to ensure that every drop of wine taken by users is strictly verified and 100% reliable. Moreover, it can check the product source, production and logistics information, and even the production raw materials and the person in charge of the production line, so as to realize the possibility of traceability and accountability, and ensure the authenticity and reliability of the wine.
據(jù)了解,自動(dòng)售酒機(jī)內(nèi)部有一個(gè)儲(chǔ)酒空間,分別對(duì)應(yīng)不同的酒,豐富了消費(fèi)者的選擇,有效防止不同口味的酒混合在一起。終端包含一個(gè)芯片,并與電子主控單元相連。消費(fèi)者在取酒時(shí)只需在觸摸屏上刷卡,單次飲用量可以小到50ml,飲用量可以準(zhǔn)確到1ml,滿足消費(fèi)者按需取酒的需求。
It is understood that there is a wine storage space inside the vending machine, corresponding to different wines, enriching the choice of consumers and effectively preventing the mixing of different flavors of wine. The terminal contains a chip and is connected with the electronic main control unit. Consumers only need to swipe the card on the touch screen when taking wine. The single drinking amount can be as small as 50ml, and the drinking amount can be accurate to 1ml, which can meet the needs of consumers to take wine on demand.